This leads me to another point. Whenever you make a post, make sure to tag a location onto it. Once again, tagging a location onto your post will show your post in and around that location for people that are looking it up.
When you go to search a particular word on Instagram, you have a few options: Top, People, Tags, Places. The last one is places and guess what happens when people click on it after typing in a name of the place that you just made your post under? Yup, you will show up as a recent post. The bigger the location, the more posts are tagged under it, the harder it is to rank.
It becomes similar to the hashtag game where you can rank in the top 9 posts for that location if your engagement has been good enough.
This is another way to get free exposure. Little things add up!