Possibly one of the most common questions that I have received time and time again. To tell you the truth, there is no right or wrong answer for this question. I guess the most correct answer would be, “Well, it depends.” But that’s not what you want to hear, so I’ll tell you what works for me and what has worked for numerous other successful accounts.

I have seen 3 time windows that work very well for me without missing a beat. Well, I lied, they don’t work so well during the weekends. However, nothing works very well on weekends.

The times that I have seen work the best are as follows:

  • –  Between 7am and 10am Eastern Standard Time (EST).
  • –  Between 11am and 12pm EST.
  • –  Between 5pm and 7pm EST. If I am not crushed with work during the day, I try to post 3 times a day. Ideally the times to post would be as follows: 8 AM, 12 PM, 6 PM. You might notice that the gap between the first two posts is only 4 hours compared to the one between 2nd and 3rd posts of 6 hours. I have based this schedule solely on the numbers that I have reviewed of my best performed posts within the past year. I follow my stats religiously and adapt to the ever-changing situations. Best times to post, haven’t really changed much for me over the past year. If I had a very busy day, I would ideally post at 9 AM EST and 6 PM EST. The least you can do is post twice a day. It will keep you relevant within the community and the algorithms as well as will bring in a steady new flow of followers so long as you are providing quality content. Although these times have worked for me, you should do some research on other accounts in your area. If you want to focus on acquiring new followers from a different time zone, you should adapt your post schedule accordingly.

I have seen a lot of success while posting at 10 PM EST or even 2 AM EST as well. You might wonder, what’s the reason for that? Some people across the country are starting their day (Europe and Africa) at that time or are halfway through the day (Asia and Australia).

Because Instagram is a visual content platform, language barrier is not an issue. If your post is good, it will get the right reactions from people no matter which side of the world they are in. That is the beautiful things about the Internet. You can reach audiences and build connections with people that are on the other side of the world by simply uploading quality content.