THE RIGHT WAY OF POSTING PICTURES ON INSTAGRAM
You will hear this time and time again in this book: quality matters! I cannot stress enough how important it is to take high quality pictures! In this day everyone is used to super-high-quality pictures. With most of the smartphones taking better quality pics than older cameras used to, there is no excuse to product grainy or pixelated content (unless you are taking pictures in the dark).
The quality of pictures you take will get better with practice. When I first started taking pictures, I was terrible at it. I was so bad that my own mom didn’t double tap my posted pics. Then a friend of mine introduced me to the world of editing pictures and I haven’t posted an unedited pic since.
Two of the apps I found to work the best for me were Adobe Lightroom and VSCO. I initially started using VSCO but was introduced to Adobe Lightroom. I switched and never looked back. I have also incorporated Adobe Photoshop as well into my photo editing apps mix.
When taking pictures, make sure it is easy to tell what the main object in the picture is. There is an unwritten rule that the main object needs to be at least 1/3rd of the whole picture. If your object is too far away, your engagement might not be as good as you would expect. Since my profile is focused on my car, if I take pictures where the car is further away, my engagement numbers tank.
If you choose to repost other people’s work, please make sure to give them credit! Tag the account who you are “borrowing” the picture from onto your post as well as mention them in your caption. It would even be better if you DM the account and ask if they don’t mind you reposting on your page while giving them credit. You could start a good relationship with a lot of accounts this way.
To become good at editing pictures, please look up tutorials on YouTube. I have made a few videos myself where I show how I quickly edit pictures on mentioned apps.
Oh yes, before I forget. I also use an app called Plotagraph from time to time. This app allows you to make your still pictures have moving parts. So, if you have a picture by the water, with Plotagraph you could make the water move while everything else in the picture is standing still. It will loop the movements so the edited parts of it will look live. I also have a tutorial on how to do this, on the Followers Blueprint Blog.
There are a lot of other apps out there, so you will need to do some research to find the ones that fit you best. In this book, I will only mention apps that I have personally used and still use.
If you are an influencer, you can take some of your better pictures and turn them into a meme or a background to a motivational quote by using apps or services like Canva, Adobe Photoshop (mobile), or a ton of other apps that are available. While doing so, you should always use your Instagram handle at the bottom or somewhere in the picture so that if your post gets shared, you will automatically get proper credit.
PROPER WAY OF POSTING VIDEOS ON INSTAGRAM
A Picture is Worth a Thousand Words, But Videos Will Get You Impressions…
Videos are a great way to capture your audience’s attention and Instagram is now allowing us to post up to 60 seconds of video footage (you could post multiple videos now as well). A video counts as viewed after a viewer watches it for at least 3 seconds. For a lot of odd reasons, videos seem to go viral much more often than pictures, so choosing not to post video content, is an enormous missed opportunity.
How do you encourage people to spend more time viewing your videos? For starters you need to start with a catchy thumbnail. That is the first thing that your viewer will see, so make it count from the very beginning! Even if your video is not great, if you have a catchy thumbnail, the person viewing it is very likely to wait around to see if it will live up to the hype that your thumbnail projected.
A big mistake I see a lot of guys and girls make, is leaving their video thumbnails completely blank (usually a black screen). That is not inviting whatsoever and is a cause for poor performance of the post.
Videos are more engaging than pictures, and people love them. If you find a cool video online, you could download it to your device by using savefrom.net website. Once downloaded, you can upload it onto your Instagram page as a post. Once again, you should be mentioning where you got the video from and give proper credit.
If you are an up and coming influencer, you could take these downloaded videos, or create your own videos and use an app called Square Fit Photo Video Editor (free) to add space on top and bottom of the video. This will allow you to add your own text onto it. You could write your message on top of the video and include your Instagram handle at the bottom of the video. This way you protect yourself from having your video shared by other accounts without any credit given to you.
Another way to create your own post that will be classified as a video, is by using an app called Plotagraph. As mentioned previously, this app saves your photos in a video format. So, your Plotagraph upload will count as a video and you will be able to track the amount of views it received.
If using this app, please make sure to save it onto your phone first. Do not post from Plotagraph straight to Instagram because that tends to decrease the
quality of your video. Another thing to keep in mind before saving your video that you have just created, is making sure that you are saving in the MAX resolution. It’s 2018 already and no one is ok with watching a grainy video on the internet.
Now here is a beauty of posting pictures that were edited with Plotagraph. For a video to count as viewed, the viewer needs to watch the first 3 seconds of the video. To get the viewers to watch 3 seconds of your picture with moving parts is not hard since it is unique and not many accounts are doing it. These initial reactions will give your posts a better score with Instagram’s algorithms and they will seem more relevant. The more relevant your posts seem, the more people Instagram will show your post to.
If you are running a page that’s mainly focusing on posting pictures, you should throw in videos from time to time. Since I started posting a video with every 5th or 6th post, my engagement rates have really picked up. Instagram loves when a page is using all of the tools available.
Even if you have low following at first, your videos have a chance to go viral even if it’s just within your niche. Every single time I post a picture with moving parts or an actual video, I get tens of thousands of views. I have seen numerous small accounts (below 1000 followers) get 20K+ views on their videos and their number of followers skyrocket overnight.
I have just seen one of my friends who only has 5K followers, have a simple video of his go over 340K views mark and it is still climbing! From what I am seeing at the moment, he has already gained 500 new followers just through this video alone in the past 3 days.
Posting video content is a huge opportunity that is still not being utilized by A LOT of the accounts. If you are serious about growing your account, make sure to not be one of “those guys” who are missing out.