WHAT TO DO IF YOU ALREADY HAVE HIGH FOLLOWING
What if you already have 100K organic followers? I will not beat around the bush and try to act like I have a lot of experience in this type of scenario, since my account is nowhere near that large yet. However, I will share all of the information I compiled from the books I have read by big influencers, course that I took and interviews that I have conducted.
In this part of the book, I’ll be going through each thing that you should be paying attention to. By implementing them all, you will have your strategy as optimized as one could get. If there is anything else that you think that I have missed during this part or any part of the book. Please feel free to shoot me a DM on Instagram @ignastym4 or send me an email at email@example.com.
There is one method the big accounts live by. However, it seems like Instagram is going to be following Facebook’s footsteps and will not allow anymore. The method is known as engagement bait, where influencers ask their audience to participate.
I’m sure all of you have seen posts that ask for you to type “YES!” if you agree, to comment/share/like a post, to answer a question that the influencer is asking in the post, and a bunch of other variants with the same purpose. That purpose is to force out an engagement out of you so that Instagram algorithms give these posts a good rating and keep showing them to other people.
Facebook has come out and warn marketers that this type of strategy will be penalized from now on in Facebook. Guess who owns Instagram? Yes, Facebook does. Chances are, Instagram is going to be (if not already) using the same principle and their Artificial Intelligence bots will not hesitate to demolish your chances of exposure if you use engagement bait. You’ll have to either adapt or struggle.
Sadly, engagement bait was a huge part of every book and course I have paid for and studied. You might be able to still use it for a short period of time, but chances are, it will get crushed very soon. If you are a smaller account, this evens out the playing field even more for you. Bigger accounts can have more people interact with their post, forcing engagement helps them even more.
SHOUTOUT FOR SHOUTOUT BETWEEN LARGE ACCOUNTS
This method works differently than when you have low following. Let’s say if you have an account with 100K followers and you want to exchange shoutouts with an account that has 200k followers, you will need to make a deal that makes sense for both. Since you have half of the followers of the other account, you will offer 2 shoutouts for one of theirs.
This would go the same way if you want to get a shoutout from a 50K account, or get approached by one. You would do 1 shoutout for that account in exchange for 2 shoutouts from their account. Usually, shoutouts shouldn’t stay up for very long. I would advise to not keep them up longer than for 4 hours. Why 4 hours? Most engagements on posts happen within the first 4 hours unless the post goes viral. If it does, then keep letting it run and bring in engagement.
Shoutout for shoutout is a free growth tool that has been utilized from the beginning of Instagram. It is getting harder now to gain big amounts of following due to algorithm changes. I have tested shoutouts recently and noticed that every time I did a shoutout for someone else, impressions on the post were very low.
Huge accounts are still doing it, and it seems to be working for them still, so you will not know the truth unless you try yourself. As I have said before, if you want to win at the game of Instagram, you will have to test a lot. With the information I am sharing with you, there should be no problem.
This method is very widely used by super-fast growing accounts. It is probably by far the quickest way to becoming “instafamous” but it costs a pretty penny. Accounts with 100K followers and more charge $50+ per post, accounts with 1M and more followers can charge upwards of $1000 per post.
If you have a lot of money to spare, this method will be one of the best ways to grow. If you are an influencer and you grow large enough through these types of shoutouts, you can start getting paid for shouting out others as well. So yes, there is a big initial investment at the beginning, however you are growing an asset that can bring income later on.
Since this book is mostly written about free Instagram account growth, I will not spend a ton of time on the subject of buying shoutouts from big accounts. Most of the books that I have read on Instagram growth stated that this is by far the best way to grow your account.
It would make sense for you to pay for shoutouts if you are running an Instagram for an ecommerce store or a product that you are selling. Otherwise, there will be no immediate return on investment.
If you are a brand, you could DM bigger accounts and see if they would be interested in receiving your products for free. In return they should make a post of them using your product and post it on their account.
This can be a very beneficial strategy because influencers are seen in a post using your product. You are getting a shoutout on their pages at a cost of only your product. If your product sells for 100 dollars but it costs you only 20 dollars, you have spent a mere 20 bucks plus shipping to get in front of a lot of new eyes.
For bigger accounts, sending free products might not be enough. You might have to also send some money for them to post your products on their page.
If you want to put your brand name on influencers’ Instagram profiles, you will have to pay them much more than you would for a single post. However, the main benefit of this strategy would be that their account now has your brand’s name on it and people can see it 24/7. Unlimited exposure through work that the influencer is doing, without you putting in any labor yourself besides the initial contact and payment.