INSTAGRAM ACCOUNT TAKE OVER, IS IT WORTH IT?

TAKING OVER OTHER ACCOUNTS

Another method that is getting popular is taking over another big account. I have seen big brands such as SONY or BMW let other influencers take over their account for 24 hours. This brings in freshness and keeps it much interesting than same things over and over.

Since big brands only let influencers to take over by invitation only, you will have to take a different route. You will need to find other influencers that have similar size following and see if they would be interested in doing a takeover collaboration on each other’s accounts. Do not go after just anybody that you can find. Do proper research and make sure that you trust the person running the account.

I would strongly advise to change your password after each of the takeovers just to be safe. It is always better to be safe than sorry. It is completely up to you what you do or show during the takeover, but it would be very beneficial to both accounts to introduce a new face to a new audience.

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