You already know that adding hashtags to your stories is very important. It gives you free exposure and puts you in front of other people that aren’t following you and would not see your page otherwise. The benefits of utilizing this free exposure possibility will start adding up even if it seems like they are small at first.
Instagram stories last 24 hours. This gives a 24-hour window of your content be seen by people that search for the hashtag.
Another way to gain exposure through stories is to tag your story to a location. In order to do so, swipe up on the screen of your phone in story mode and select the first option which says “Location.” Then pick the location that you want to associate your story with and share the story. Now you have increased your exposure even more since people in that location or the proximity of it can now see your post for the next 24 hours.
Another neat feature of Instagram stories now is the ability to run a Poll. You can ask your followers anything and gather information for free. You can ask questions such as “Should I post more of my car or me?” and then adjust your game plan by the results that you have received. You are showing your followers that their opinion matters, and that you are paying attention to them. I feel that it is very important to keep the communication going with your mini community (your followers) and adapting to what your people want.
Instagram stories have much more to offer, though. When you are utilizing this tool that Instagram has given you, you gain participation points. As I have mentioned previously, Instagram likes participating members of the community. By utilizing the functionality of the platform and providing value and entertainment to others, you become a valuable asset to Instagram.
The goal here is to be liked by the algorithms. Participate and play by the rules and you will be rewarded, don’t and you will be penalized.
As you have just learned, Instagram stories are important for these reasons:
- – When you post a story, you can be seen by the people who follow you. They see your story, and they might go on to engage with a few of your latest posts. This can increase your relevance in the eyes of algorithms and you get more exposure.
- – Using hashtags in your story will make the story not only visible to the people that are following you, but to the ones that are not. All they have
to do is look for that hashtag in the search bar on the app. Your story will be popping up with the other stories that have used that hashtag. You get more free exposure and a chance of new accounts giving you a follow.
- – Tagging the location onto your Instagram story will show up at that location and locations around it for the next 24 hours. This gives your page another boost in exposure and possible new followers.
- – You can gather data from your followers and use it to adjust your game plan. However, to gather good data, you have to ask the right questions. Doing a lot of Instagram stories is a less important task than hashtagging, however, they are not to be taken lightly. If you goal is growing your page, you need to do a lot of little things right. They are all adding up as you go, even if it doesn’t seem like it at first.